Exploring the Use of Metaverse in Business and Education

Exploring the Use of Metaverse in Business and Education

Jeetesh Kumar (Taylor's University, Malaysia), Manpreet Arora (Central University of Himachal Pradesh, India), and Gül Erkol Bayram (Sinop University, Turkey)
Indexed In: SCOPUS
Release Date: April, 2024|Copyright: © 2024 |Pages: 332
DOI: 10.4018/979-8-3693-5868-9
ISBN13: 9798369358689|ISBN13 Softcover: 9798369358696|EISBN13: 9798369358702
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Description & Coverage
Description:

Navigating the complexities of the metaverse presents a significant challenge in the rapidly evolving landscapes of business and education. As enterprises seek innovative ways to engage customers in virtual environments and educators explore new avenues for immersive learning experiences, having a comprehensive understanding and guidance is immeasurably valuable. However, the need for more literature addressing these emerging fields leaves a gap in knowledge and practice. Exploring the Use of Metaverse in Business and Education fills this void by providing a structured framework for studying the multifaceted dimensions of the metaverse.

Edited by experts in their respective fields, each chapter of the book offers insights into foundational technologies, cutting-edge academic research, practical applications, and challenges ahead. This comprehensive approach equips readers with the knowledge and tools to navigate the metaverse confidently. By addressing the metaverse's current state and future potential, the book enables businesses to leverage this transformative technology for marketing, branding, and e-commerce. It also provides educators with strategies for creating immersive virtual learning environments and enhancing student engagement.

As businesses and educational institutions increasingly turn to the metaverse for innovative solutions, this book is a valuable resource for understanding and harnessing its potential. Bridging the gap between theory and practice empowers readers to navigate the metaverse's complexities and unlock new opportunities for growth and learning.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Academic Contributions
  • Business Applications
  • Cross-Disciplinary Approaches
  • Current State of the Metaverse
  • Data Protection
  • Defining the Metaverse
  • Digital Addiction
  • Economic Impact
  • Education and Training
  • Ethical Considerations
  • Industry Impacts
  • Job Markets
  • Navigating the Future and the Metaverse
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Editor/Author Biographies
Jeetesh Kumar is Head of Research at the Faculty of Social Sciences and Leisure Management, Senior Lecturer at the School of Hospitality, Tourism and Events, Associate Director for Information Management & Documentation at the Centre for Research and Innovation in Tourism (CRiT), and Hub Leader of the “Responsible Tourism for Inclusive Economic Growth” Sustainable Tourism Impact Lab at Taylor’s University, Malaysia. His research areas include Economic Impacts, Economic Modelling, Sustainable Tourism Development, SMART Tourism and Behavioural Studies. He has worked on consultancies and research projects at the national/ international level and authored 80+ publications, including indexed research articles and book chapters.
Manpreet Arora , a Senior Assistant Professor of Management at the Central University of Himachal Pradesh, Dharamshala, India, brings over twenty-two years of rich teaching experience. She holds academic accolades including a Ph.D. in International Trade, an M.Phil, a gold medalist and several other academic distinctions from Himachal Pradesh University, Shimla. Dr. Arora’s diverse research interests encompass Accounting, Finance, Strategic Management, Entrepreneurship, Qualitative Research and Microfinance. She works on Mixed methods research. Noteworthy for guiding doctoral research and delving into Microfinance, Entrepreneurship, Behavioral Finance and corporate reporting, she has presented at numerous seminars, delivering talks on various academic subjects across multiple universities and colleges. An accomplished academic, she has an impressive publication record, having authored over 35 papers in esteemed national and international journals listed in Scopus, WOS and Category journals, alongside contributing to sixty book chapters in publications by reputed publishers like Emerald, Routledge, CABI, Springer Nature, AAP and more. Her commitment to management research is evident through the editing of seven books. She is presently working in the area of Metaverse. Her impactful contributions showcase a multifaceted professional excelling in academia, research, and social advocacy.
Gül Erkol Bayram received is PhD in Tourism Management from “Sakarya University (Turkey). She is Associate Professor in Tourism Management (Bachelor and Master Degree), School of Tourism and Hospitality Management, Sinop University, Turkey. She’s teaching and consultancy areas include tourism management, organizational behavior, women empowerment, entrepreneurship, cultural tourism, hotel/lodging management, cross-cultural management. Her research areas include women empowerment, sustainability and green practices, strategy implementation, knowledge management, hotel/lodging management, crisis, management, destination marketing, information technology and developing countries, network analysis. She chaired/co-chaired and served on numerous Master and PhD dissertation and master thesis committees. Erkol Bayram has also worked as a professional tour guide in the tourism sector. She has many book chapters and articles in the international arena and published her books as an editor in the national arena from Emerald, IGI Global, Apple Academic Press. She has been invited for more than 100+ many talks/lectures/ panel discussions by different Universities and countries as Indıa, Pakistan, Indonesia, Romania, Crotia, Philippines, UK, USA etc. She is member of several editorial board of international tourism journals. She has more than 17 years tourism experience and worked with different positions as professional tour guide, hotel agent, guest relations manager, travel agency consultant in Turkey and Restaurant Guest Relations in Spain. She is also the member of International Federation for Information Technologies in Travel and Tourism, and Şanliurfa Culture Education Art and Research Foundation . She has ongoing project related ecotourism, cultural tourism, women entrepreneurship.
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