Emerging Technologies and Marketing Strategies for Sustainable Agriculture

Emerging Technologies and Marketing Strategies for Sustainable Agriculture

Jabulani Garwi (University of the Free State, South Africa), Reason Masengu (Middle East College, Muscat, Oman), and Option Takunda Chiwaridzo (University of Science and Technology Beijing, Beijing, China)
Indexed In: SCOPUS
Release Date: April, 2024|Copyright: © 2024 |Pages: 315
DOI: 10.4018/979-8-3693-4864-2
ISBN13: 9798369348642|ISBN13 Softcover: 9798369348659|EISBN13: 9798369348666
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Description & Coverage
Description:

In the face of escalating environmental challenges and growing concerns about food security, the agricultural industry is at a critical juncture. Conventional farming practices deplete natural resources, pollute the environment, and contribute to climate change. This unsustainable approach is jeopardizing the future of agriculture and endangering the well-being of communities worldwide. To address these pressing issues, an urgent need for transformative solutions that promote sustainability and resilience in agriculture.

Emerging Technologies and Marketing Strategies for Sustainable Agriculture offers a compelling solution to the agricultural industry's challenges. The book demonstrates the transformative power of sustainable agriculture and marketing by showcasing inspiring case studies and innovative approaches worldwide. It provides practical insights and strategies for creating a more sustainable and resilient food system, empowering farmers, policymakers, educators, and consumers to make informed decisions and take action towards a more sustainable future.

Through its rigorous analysis and evidence-based approach, Emerging Technologies and Marketing Strategies for Sustainable Agriculture challenges conventional practices and stimulates critical thinking within the research community. The book is a valuable resource for researchers, scholars, and students interested in exploring the complex dynamics of agriculture, marketing, and sustainability by bridging the gap between academic research and practical applications. It fosters interdisciplinary dialogue, inspires further research and collaboration, and offers a roadmap for building a more sustainable and equitable food system for future generations.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Agri-Tech
  • Agroforestry
  • Biodiversity Conservation
  • Circular Economies
  • Climate-Smart Agriculture
  • Food Security
  • Organic Farming
  • Precision Agriculture
  • Regenerative Farming
  • Soil Health
  • Sustainable Agriculture
  • Sustainable Development Goals
  • Urban Agriculture
  • Water Management
Reviews & Statements

This book examines new ways to address global food security and environmental challenges. It bridges the gap between academic research and real-world use, aiding policymakers, practitioners, and researchers.

– Dr. Reason Masengu, Middle East College, Oman
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Editor/Author Biographies
Jabulani Garwi is a distinguished academic researcher, diplomat, and development practitioner, specializing in sustainable development and African rural studies. With a robust interdisciplinary background, he has attained significant academic achievements. He holds a Bachelor of Arts Honors degree in Economic History from the University of Zimbabwe, a Master of Arts degree in Development Studies from Midlands State University, and a Master of Science in Climate Change and Sustainable Development from Bindura University of Science Education. Additionally, Dr. Garwi has completed postgraduate diplomas in Sustainable Development and Sustainable Project Management, Monitoring, and Evaluation. His academic journey culminated in a Doctor of Philosophy degree in Sustainable Agriculture from the University of the Free State, South Africa. Dr. Garwi's research expertise spans across various critical domains, including sustainable development, agri-tourism, rural development, livelihoods, poverty dynamics, agrarian systems, environmental management, project management, marketing, food security, and the intricate relationship between climate change and agriculture. One of his notable areas of focus is contract farming, where he has explored its significance as a mechanism for linking smallholder farmers with agribusinesses, thereby enhancing their market access and resource availability. Through his academic endeavors, Dr. Garwi has made substantial contributions to the field, publishing scholarly articles, presenting his work at international conferences, and engaging in policy dialogues with governmental and non-governmental stakeholders. His research provides invaluable insights and evidence-based recommendations, which serve to inform decision-making processes, shape policy frameworks, and facilitate effective interventions for promoting inclusive and sustainable development in rural Africa. Furthermore, Dr. Garwi demonstrates a deep commitment to bridging the gap between academia and practice through his active involvement in diplomatic and development initiatives. His dedication to advancing knowledge and fostering practical solutions is evident in his publications in reputable and indexed journals, as well as in his contributions to book chapters and books.
Reason Masengu is a Senior Lecturer in the Department of Business Management at Middle East College, Muscat, Oman. He has more than seven years of experience in the Higher Education sector and specializes in marketing. He holds a PhD in Business Management, a Master of Commerce in Marketing Strategy, and a Bachelor of Technology with Honours in International Marketing.
Option Takunda Chiwaridzo is a dedicated Business Development Officer with eight years of experience and a strong commitment to sustainable development. Currently pursuing a Ph.D. in Business Administration at the University of Science and Technology Beijing in China, he specializes in researching strategies for sustainable marketing, branding, and reputation management, with an expected graduation in June 2024. With four years of experience as a Lecturer at Ezekiel Guti University in Zimbabwe and two years as an Assistant Manager at Dros Centurion in South Africa, Option has honed his skills in academia and business management. He has published eight journal articles, two book chapters and authored two books, “Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future” and “Sustainable Practices for Agriculture and Marketing Convergence,” with several other papers under review. Option is poised to graduate with over ten publications, demonstrating his dedication to research and academic excellence.
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