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Governmental Power Market-Ing in the VU-CHAOS World

Governmental Power Market-Ing in the VU-CHAOS World

Kittisak Wongmahesak (Shinawatra University, Thailand), Srirath Gohwong (Universitas Muhammadiyah Sidenreng Rappang, Indonesia), Shayut Pavapanunkul (Universitas Muhammadiyah Sidenreng Rappang, Indonesia), and Nasaran Mahittichatkul (Universitas Muhammadiyah Sidenreng Rappang, Indonesia)
Indexed In: SCOPUS
Release Date: September, 2023|Copyright: © 2023 |Pages: 296
DOI: 10.4018/978-1-6684-7280-4
ISBN13: 9781668472804|ISBN10: 1668472805|ISBN13 Softcover: 9781668472842|EISBN13: 9781668472811
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Description & Coverage
Description:

Governmental Power Market-Ing in the VU-CHAOS World is a thought-provoking book that explores the blended concepts of state governance, marketing, and management. This book offers a comprehensive examination of the dynamics and implications of governmental power in a rapidly changing world.

Delve into this text to investigate the concept of government and its significance, as well as the rise of gerontocracy, where the elders exert influence over the state game, both in theory and practice. Further chapters explore topics such as the hidden agenda behind the development of government in governmental power marketing theory, the sources and status of government, strategies, and behavior of governments as buyers. The influences that shape governmental buying behavior and the implications for controlling governmental power are also examined.

The book introduces criteria for assessing the effectiveness of these models and analyzes them for an understanding this complex field. The explorations of the intersection of power diffusion theory and power marketing security provides analytical frameworks for succeeding in strategic governmental power marketing.

Readers will gain insights into future trends in government theory and practice, including strategic approaches for stateless players and net states. Case studies and comparative applications offer real-world examples and practical implications. Governmental Power Market-Ing in the VU-CHAOS World is an essential resource for academics, researchers, policymakers, and anyone interested in understanding the complex interplay between governmental power and market dynamics in today's evolving global landscape.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Assessment
  • Comparative Analysis
  • Gerontocracy
  • Governmental Marketing
  • Governmental Power
  • Hidden Agenda
  • Management
  • State
  • Strategic
  • Trends
  • VU-CHAOS
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Editor/Author Biographies
Kittisak Wongmahesak is a lecturer at the Faculty of Political Science, North Bangkok University, and the Director of the Association of Legal & Political Studies in Thailand. He also holds the position of Research Fellow at Shinawatra University, Thailand, and Universiti Sultan Zainal Abidin, Malaysia. His influence extends to Indonesia, where he is an Adjunct Professor at Sekolah Tinggi Ilmu Administrasi Abdul Haris and an Adjunct Research Professor at several Indonesian universities, including Universitas Muhammadiyah Sinjai, Universitas Muhammadiyah Makassar, and Universitas Muhammadiyah Sidenreng Rappang. With a wealth of academic experience and a robust set of qualifications, Kittisak Wongmahesak has held the position of Full Professor of Public Administration at Huanghe Business School, Henan University of Economics and Law in China, and the University of City Island in Cyprus. He has also contributed as an Adjunct Researcher at Ton Duc Thang University and Duy Tan University in Vietnam. His academic qualifications include a Ph.D. in Social Sciences, an M.A., and a B.A. in Political Science, all from Kasetsart University. Additionally, he earned an M.B.A. and an M.P.A. from Ramkhamhaeng University and a B.Pol.Sc. in International Relations and Comparative Government and Politics from Sukhothai Thammathirat Open University. Kittisak Wongmahesak's expertise spans Political Science, Public and Private Management, International Political Economy, and Social Research. He is the editor of numerous prestigious journals worldwide, including Sustainability, Frontiers in Psychology, PLOS One, World Food Policy, Asian Academy of Management Journal, International Journal of Public Policy and Administration Research, International Journal of Innovative Research and Scientific Studies, and Recent Advances in Computer Science and Communications. His global recognition as one of the world’s top 2% of scientists by Stanford University since 2020 is a testament to his influence. His extensive publication record, with over 450 indexed Scopus/Web of Science documents and an h-index of 56 with more than 10,000 citations, is a wealth of knowledge that informs his significant scholarly contributions.
Srirath Gohwong holding a Ph.D. and serving as an Adjunct Research Professor at Universitas Muhammadiyah Sidenreng Rappang (UMS Rappang) within the purview of Indonesia's Ministry of Research, Technology, and Higher Education, has dedicated his career to the exploration and development of a holistic paradigm for Public Administration. He is credited with coining the term "Kakistoscryptocracy," a concept elucidating the utilization of cryptocurrencies by non-state entities in clandestine online platforms and metaverse realms. Beyond his scholarly pursuits, Dr.Srirath actively engages in intellectual and policy dialogues, notably contributing to public hearings on Thailand's long-term National Strategy and participating in strategic meetings aimed at enhancing high performance organization under the Secretariat of the Senate, Thailand. He has also shared his expertise as a guest lecturer and speaker at numerous international forums. His professional endeavors have included international collaboration with Dr.Nasaran Mahittichatkul, also an Adjunct Research Professor at UMS Rappang. She is a distinguished figure as the spokesperson, advisor, and executive committee member of a political party, headed by former Minister of Labor and Welfare in Thailand.
Shayut Pavapanunkul (Original Name: Chavana Pavaganun). A regular expert innovative politics commentator Thai Nation TV 22. He hold 3 Adjunct Research Professor from three famous universities in Indonesia: Namely: Universitas Muhammadiyah Makassar, Indonesia; Universitas Muhammadiyah Sinjai, Indonesia and Universitas Muhammadiyah Sidenreng Rappang, Indonesia. He is talented and showed his outstanding achievements in many field knowledge, his real affairs, includes his crea-innovation concept ideas such as: Former weapons of mass destruction member, security service antiterrorism assistance program, special agent, Bureau of Diplomatic Security, U.S. Department of State. Additionally, he worked as a co-creator and co-producer “Thailand political reform movie”, including the only one copywriter for Thailand political reform, reader team, sticker and outdoor billboards nationwide during the General Chavalit yongchaiyut era, joint the reader team 109 books of former Prime Minister Thaksin Shinawatra, and served as an National Security Board, more than 20 years, and advisory at Prime Minister Office such as Former Prime Minister General Surayut Chulanont, Thaksin Shinawatra etc. In addition, he recently retired from his position as an advisor to the Deputy Minister of Defense. Support work for Minister of Defense Prawit Wongsuwan and Prime Minister General Prayut Chan-o-cha. He is so proudly his cultural reproduction concept be honored to Chapter 9 contents of social psychology of culture textbook Chi-Yue-Chin and Ying-Yi Hong (Eds.) University of Illinios, Urbana, Champaign Published (2006, p.226), 7 pocket books best sellers and has been reprinted three times and three publishers. In relative to entertainment success both as an actor and director for his work such as he received golden trophy awards “Best Thai Movie Supporter” (1995) from It’s like this world has soy milk and a teacher named “Rabieb” (In Thai Baebwa Loak Nee Mee Num Tao Hoo and Khru Rabeib). Then in 1997 his excellence second unit director contributors were recognized from “The King of Kick Boxer” Hollywood and Hong Kong, a prestigious Thai martial art movie (after theatre movie Hollywood established in television series for 3 seasons 1997-1999). Furthermore, he is recognized for his talented skill in naming over 3,000 movies and video from every language in Thai. For the well-known movies title namely “Resident Evil” (In Thai “Phi Chiwa” or “Ghost Biology”) Jackie Chan movie “The Meldalion” (in Thai “Fad Ammata” or “Immortal Fight”) Chow Yun Fat “Treasure Hunt” (In Thai “Taea Theu…Lok Taek Nae” or “Touch her…The World will End”) and Andy Lan (Liu De Hua) “Casino Tycoon” (In Thai “Fa Nee Yai Dai Kon Deiw” or “This sky can be big alone”) etc. Trumps up and appreciate the courage that he and Nasaran Mahittichatkul co-created a new avatar concept to presents as a research methodology for market-ing. Both of them jointly produce an innovation beyond textbook as the first in Thailand and dare to say may the first in the world as well because explored and no one used it yet. Concerning to this book called “Avatar Market-ing Research Methodology”. Moreover, this text book is the first text book in Thailand to be promoted on TV show and it is the only text book that been promoted on a popular TV show “Guess My Age” Channel 7 on-air September 10, 2020, 6 p.m. Even more surprisingly, 500 copies of this book were sold out in two days. Finally, In fact, that he has various outstanding achievements of work is probably because he is fluent in world tradition languages such as magick, the picture language, Latin, Spanish, Italian etc. He has a total of 15 degrees. Both bachelor’s degree with honors in Journalism and Mass Communication and Political Science, master degrees in various fields, such as Political Science (Government), Public Administration, Business Administration, Public and Private Administration. In relation to doctoral (Thailand) degrees, he holds 7 Ph.D. and 1 D.M.S., refer to important about this Public Administration, Psychology (G.P.A.4) Philosophy (G.P.A.4) (Europe), Comparative Philosophy and Religion (Thailand) Information Technology and Strategic Management (Europe), Political Science (Asia) Doctor of Management Science (The Philippines). In addition, he also gained knowledge from famous universities in the United States and England to Australia, including Asia as well, such as University of California Berkeley, University of California, University of London, University of Westminster, University of Royal Halloway University of London, University of Woolongong, University of Pune, etc.
Nasaran Mahittichatkul is a well-known university professor and expert idol. She has been known as the “Asia Gorgeous Academician”. Gracefully, she gained a lot of a fame from being approached on TV show “Guess My Age” Channel 7 on air 10 September 2020, 6 p.m. Relative to this TV show, appreciated to promote her “Avatar Market-ing Research Methodology” “First in the World”, include many fields of political and social science text books, e.g., political marketing, political communications, innovative marketing, strategic thinking, communication technology etc. Moreover, she is recognized as an innovator that creates doctoral and master’s degree programs in political science, public administration, and social science. For example, she is the first course president of the science communication management is the first course in Asia and Thailand Innovative Management College, Valaya Alongkorn, Rajabhat University under the Royal Patronage. In addition, she also is a co-lecturer, coordinator, advisory leadership team and expert in several universities, including multiple field of doctoral and master’s degree. For instance, political communication, management, strategic in search excellent of leadership management, Graduate College, Sunan Dusit Rajabhat University; political and communication technology, public and private communication management, Faculty of Journalism and Mass Communication, Thammasat University; Business Administration, Faculty of Business Administration, Rajamangala University of Technology Phra Nakhon; Business Economics, Faculty of Economics, Kasetsart University; Public and Private administration, Faculty of Humanities and Social Sciences, Suansunandha Rajabhat University; and Thai language for communication, Faculty of Humanities and Social Sciences, Rajabhat Mahasarakham University. Further, she is also an honorary advisory board of the Central Role of Thailand's Internal Security Operations Command (ISOC) for more 10 years (since H.E. Gen. Surayut Chulanont until Gen. Prayut Chan-O-Cha). Finally, before Covid-19 pandemic, she was an advisory teamwork of Deputy Minister of Minister of Defence, including a position in board of committee of Rajabhakti Park Foundation under the Royal Patronage of His Royal Highness Crown Prince Maha Vajiralongkorn.
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