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Embracing Business Sustainability Through Innovation and Creativity in the Service Sector

Embracing Business Sustainability Through Innovation and Creativity in the Service Sector

Pankaj Kumar Tyagi (Chandigarh University, India), Vipin Nadda (University of Sunderland, UK), Vishal Bharti (Chandigarh University, India), and Ebru Kemer (Niğde Ömer Halisdemir University, Turkey)
Indexed In: SCOPUS
Release Date: March, 2023|Copyright: © 2023 |Pages: 329
DOI: 10.4018/978-1-6684-6732-9
ISBN13: 9781668467329|ISBN10: 1668467321|ISBN13 Softcover: 9781668467336|EISBN13: 9781668467343
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Description & Coverage
Description:

With the ever-increasing pressure and rivalry in the global business environment, businesses must develop sustainable practices that set them apart from the competition. Innovation and creativity are critical aspects of business that must be implemented in all areas for companies to not only survive but thrive.

Embracing Business Sustainability Through Innovation and Creativity in the Service Sector provides comprehensive research about sustainable business through innovation and creativity in the service sector and aims to contribute to the knowledge of various sustainable business practices. Covering key topics such as tourism, hospitality, wealth creation, and entrepreneurship, this premier reference source is ideal for business owners, managers, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Banking
  • Business Sustainability
  • Digital Transformation
  • Entrepreneurship
  • Events
  • Hospitality
  • Management
  • Service Industry
  • Tourism
  • Transformational Leadership
  • Wealth Creation
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Editor/Author Biographies
Pankaj Kr. Tyagi is an accomplished academician, researcher, and consultant. He is presently working as Professor at Chandigarh University, Mohali, India. Dr. Tyagi is an alumnus of Hemwati Nandan Bahuguna Garhwal University (Central University) and Kurukshetra University. He has over 20 years of experience in the industry, teaching, training, consultancy, and expertise in destination management, travel process and disruptive technologies. He has published over 40 research papers in international journals indexed in the quality database and authored/edited 10 books. He is a reviewer for many international tourism, management, and technology journals. disruptive technologies, sustainable development, meaningful tourism, marketing management, community based development, leisure and International tourism.
Vipin Nadda I am currently serving as Senior Lecturer and Programme Manager (Tourism, hospitality, and Events) with University of Sunderland in London. A science graduate with MBA (Marketing), MTA (Tourism) and PhD (Tourism Management), I have more than twenty years of experience in academics and Industry. As an active researcher, I have authored and edited eight books, published more than thirty research articles, presented papers in various international conferences and published scores of book chapters. As an experienced academician, I have been Lecturing a variety of courses ranging from Sustainable tourism development, Service Marketing, International business environment to Service quality, International Tourism and Hospitality Management in the UK as well as overseas which echo my research interests as well. I am co-editor in chief for International Journal of Entrepreneurship, Management, Innovation and Development and have organised many international conferences
Vishal Bharti is currently working as Additional Director, in dept. of CSE. Previously he has worked as Professor and Head in Department CSE, School of Computing at DIT University, Dehradun. He has also worked as Professor and Head in AIT-CSE at Chandigarh University, Mohali, Punjab, Associate Prof. and; Head, Department of CSE at Dronacharya College of Engineering Gurgaon. He completed his Ph.D. in 2016. He did his M.Tech. and B.E. from Birla Institute of Technology, Mesra. Ranchi. He also holds Doctorate in Management Studies in addition to MBA in IT and E-MBA in S&M. He is having a mixed bag of experience of 14+ Years in both Academia and IT Industry He have five filed patents out of which two are in the process of Granting and Commercialization, Twenty-Seven copyrights and 13 Govt. Grants (SERB, DST, NSTEDB, EDI etc.) to his credit. He published more than Seventy-Eight research works at both National and; International domain like IEEE, Springer, Taylor and; Francis, Elsevir and was awarded with Best Faculty Award in 2010, Best Computer Teacher in 2019, Academic Leadership Award in 2019, Best Young HoD of the Year Award 2019. He is a member of more than 80+ International and National Societies/Conferences/Journals as Advisory Board.
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